By: Dan Reiland
Culture is changing, and it’s changing fast. More than ever before, the church has an incredible opportunity (and responsibility) to make a difference.
But let’s be honest, we can’t lead with cultural relevance from the back of the parade. We can’t lead future generations if we don’t know what they want, how they experience life, and how God wants to engage them.
Keeping up is the baseline. Understanding how people perceive their world is essential. It’s best to be thinking ahead, seeing around the curve, anticipating, and staying relevant.
This doesn’t mean you need to panic. It’s not a race; it’s about being deliberate in your leadership. Relevance is not about being cool, creative, and clever; it’s about the ability to connect.
Churches become irrelevant when they can no longer connect with the next generation. The gospel is never irrelevant, but we have a responsibility to discover the best way for it to be received.
How do you assess if you are relevant? Who decides? This article gives you practical insights to frame a conversation for your leaders.
5 Insights For A Practical Grasp Of Ministry Relevance
1) To Be Relevant, It Simply Means That It Matters.
Relevance means what you do matters. Relevance means that your ministry makes a difference, and people’s lives are changed.
True relevance would suggest that the surrounding community notices your presence and appreciates your ministry. Relevance is measured only in part by attendance, and perhaps a smaller part, it’s truly measured by the community’s opinion of the good you do.
The first step in your city perceiving your ministry as relevant begins by knowing that you care.
2) Don’t Confuse Relevance With Style Or Culture.
Relevance is not about your choice of worship songs or how casual you may or may not be; that is a matter of style, preference, and culture. Relevant isn’t about whether your shirt is tucked or un-tucked, or whether you preach 25 minutes or 45 minutes.
Ministry relevance is more about quality and effectiveness.
Pastors will ask me if I think choirs are still relevant in today’s culture. If the choir is really good, it is absolutely relevant. Bad choirs are irrelevant.
Regarding relevance, just ask the question, “Does it work?” If it works, it’s relevant. But you have to be honest about the answer to that question.
3) Don’t Answer Questions That No One Is Asking
Have you ever played Trivial Pursuit? It’s a fun game, but beyond that, who really cares about those questions? If you weren’t trying to win the game, no one would care about the answers.
If we aren’t careful, we can answer questions as part of a local church ministry that no one is asking. That is irrelevant.
As a leader, I first learned this principle with my own children. When they were young, they asked hundreds of questions. By their teen years, the questions slowed to a near stop. I had to find where they were at, be patient, learn what their questions were, and parent from that perspective. Then I could use their questions to lead to timeless truth.
You don’t have to dumb down your theology to be relevant, but you do need to understand what people are asking to be a relevant leader, teacher, and pastor.
Start with their questions and then lead them to biblical truth.
4) Relevance Requires Asking What The Community Needs
Innovation that comes only from your boardroom is not likely to be relevant.
Talk to people who don’t attend church. Ask people who left your church. Ask people in your church who are under thirty years old. Learn how other churches are connecting. (Again, that doesn’t mean you need to do what they do, but you can get ideas and adapt to your context.)
One of the best ways to shut down relevance is to talk to the same people about the same issues, making a small tweak and end up doing the same things.
Relevance isn’t in competition with the culture; it’s about connecting with current culture. It’s not about surrendering truth; it’s about meeting people where they are at.
How’s your church doing with that?
5) Embrace Innovation And Change.
You don’t have to do what other churches do, but you can’t do what you’ve always done.
The message remains the same, but our methods must change. Technology alone insists that you change your approach to ministry.
Technology changed positions we put together a ministry team, how we broadcast and share messages, and how we communicate with volunteers.
People used to carry their Bibles to church; now Bibles are in their smartphones.
What are you doing really well?
What is working?
What’s not working, and you need to change?
Dan Reiland is the Executive Pastor at 12Stone Church in Lawrenceville, Georgia. He previously partnered with John Maxwell for 20 years, first as Executive Pastor at Skyline Wesleyan Church in San Diego, then as Vice President of Leadership and Church Development at INJOY.
© 2019 Dan Reiland | The Pastor’s Coach – Developing Church Leaders
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